.A quick background lesson: In 2016, Dyson produced the industry-upending announcement of the Supersonic hair dryer-- and truthfully, the category has actually never ever been the same. Till then, Dyson was actually referred to as a specialist in each traits air flow-- vacuum cleaners, air purifiers, etc. The beauty breakthrough was actually just the starting point, however. Only two years later, the label unveiled the 1st age of the Airwrap, a category-defying, multi-functional resource that dried out and designated hair in a single action. At that point in March 2020, the Corrale, Dyson's analysis of the traditional flatiron, debuted. In Spring 2023, the Airstrait-- a one-step straightener that simultaneously dries out as well as smooths hair-- was actually revealed, observed by the Supersonic Nural (a smarter model of the Supersonic dryer) in early 2024.